Curriculum Title   

Bachelor of Business Administration in Management
บริหารธุรกิจบัณฑิต สาขาวิชาการจัดการ

Degree Title

Full Title: Bachelor of Business Administration Program in Management
บริหารธุรกิจบัณฑิต สาขาวิชาการจัดการ

Abbreviation: BBA (Management) บธ.บ. (การจัดการ)

Rationale and Goal

Business Administration in Management aims to cultivate young men and women with the qualifications, maturity, attitude and skills to ensure that Thailand assumes a key in the sustainable development of the global economy. The program prepares future managers with knowledge and skills to succeed in technology intensive industries operating in both Thai and international contexts. The Business Administration curriculum at Shinawatra University (SIU) emphasizes not only the concepts, business knowledge of management, but also a solid grounding in the communication skills, quantitative reasoning skills and knowledge of humanities and Social Sciences to enable them to understand businesses in the historical, societal and cultural contexts. The program goes beyond the traditional undergraduate curriculum to develop key business skills in practical research, and life-long learning, allowing them to immediately contribute to business performance upon graduation.

Curriculum Structure and Components